Pepperidge Farm started in my home kitchen with just one idea: producing a top quality food product.. [1] On April 22, 1966, Rudkin's husband died at the age of 80. She began baking and selling bread . In 1963, Rudkin wrote her recipes down, calling it the Margaret Rudkin Pepperidge Farm Cookbook. By 1947, launching a new bakery designed to Rudkin's own specifications, the Pepperidge Farm Co. was producing 4,000 loaves of bread per hour. She moved with her family to Peru, IN in 1971. At the same time, under her management the bakery was expanding into other products, including the Goldfish snack. Entrepreneur of quality bakery products, Margaret Fogarty Rudkin (1897-1976) was founder and president of Pepperidge Farm Inc., the largest U.S. independent baking company. On July 4, 1947, Margaret Rudkin of Fairfield opened a modern commercial bakery in Norwalk and gave it the name of her small bakery, Pepperidge Farm. They moved to a bigger plant in Norwalk and later opened plants in Pennsylvania in 1947 and Illinois in 1953. Pepperidge Farm builds more plants around the country to meet the growing demand for its premium products. Skip Ancestry . Her husband enjoyed golf and shooting and served for years as president of the Fairfield Hunt Club, whose polo grounds were called Rudkin Field. 1 of 15 Margaret Fogarty Rudkin (1898-1967) of Fairfield founded Pepperidge Farm after looking for a natural bread that would not aggravate her son's allergies. We collect and match historical records that Ancestry users have contributed to their family trees to create each person's profile. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. Todas las reacciones: 80. Campbell Soup Annual Report, 1997. New York: Scribner's, 1988. The Pepperidge Farm Company was begun in 1937 by Margaret Rudkin of Fairfield, Connecticut. She also became a part-time public speaker as a kind of hobby. Toll Free: (800) 257-8443 Includes. Then one day Margaret decided to try baking him some all-natural stone ground whole wheat bread with vitamins and nutrients intact. "Better Late than Never." Rudkin had begun baking bread in 1937 for her son Mark, who had food allergies, and word of her excellent bread spread quickly. The Life Summary of Henry Albert. The 1950s were a boom decade for Pepperidge Farm under Rudkin's management. Margaret Loreta Rudkin (Fogarty) (14 Sep 1897 - 1 Jun 1967) 0 references . Connecticut's Family Business Awards 2023 3 years longer than the average Rudkin family member when she died at the age of 69. Margaret (Fogarty) Rudkin and her husband, Henry, purchased a 125-acre farm in Connecticut in 1926, which they named for a group of pepperidge trees that grew on the property. USA (It was on another trip to Europe that she found fish-shaped crackers in Switzerland.) That moment when your little girl is cracking up while holding a fistful of Goldfish crackers. Still headquartered in Norwalk, Pepperidge Farm now has eight plants across the United States. Born in 1897 to James and Margaret Fogarty, Rudkin was the oldest of five children. New York: Grosset & Dunlap, 1965. Soon her son's doctor, initially skeptical, was prescribing her bread to other patients and her husband was carrying loaves on the train to New York to be sold at specialist grocers. ." Weve been baking for generations. In 1962 she yielded the presidency to her son William and replaced her husband as chairman. stated in. Margaret Rudkin was inspired to found Pepperidge Farm due to her son Mark's asthma. They were the parents of at least 3 sons. In 1939, Pepperidge Farm celebrated the production of its 500,000th loaf of bread. Her interest in food led Margaret Rudkin to collect ancient cookbooks. Rudkin maintained quality control despite the massive expansion. Margaret Rudkin, founder of Pepperidge Farm, had a passion for using the highest-quality wheat flour for her baked goods. During a trip to Belgium, Margaret Rudkin discovers delicious and delicate cookies produced by the Delacre Company in Brussels. American farm, ORGANIC FOOD. 14 September 1897 Gregorian. Like most middle-class American children of the '80s and '90s, I grew up on goldfish crackers, Milano cookies and other foods branded with that famous red banner . Her recipes are for simple, old-fashioned food, but well worth using. From this time on, Rudkin, together with her husband and children, pursued the business. It is currently a subsidiary of the Campbell Soup Company. More Business. Her son's health improved so much that the allergist requested she bake more loaves for his other asthma patients. She had turned a single loaf of bread into a huge, multi-category enterprise. When surplus bread was returned from the distributer, Rudkin used it to make poultry stuffing for a good profit. Rudkin was the eldest of her four siblings. . "Although I knew nothing of manufacturing, of marketing, of pricing or of making bread in quantities, with that phone call, Pepperidge Farm bread was born," Margaret later said. And as word about the extraordinary product got around, the tiny company grew. There, she became a customer representative, helping people understand their investment choices more clearly. In fact the war caused Margaret to actually cut production because she refused to make substitutions for top-quality ingredients, like real butter, 100% stone-ground whole wheat and honey, that were in short supply. The Pepperidge Farm Cookbook. Articles appear in Reader's Digest 35 (December 1939); Time 50 (July 14, 1947) and 75 (March 21, 1960); Newsweek 20 (September 21, 1942); The New Yorker (November 16, 1963); and New York Times (December 4, 1949); and her obituary appeared in the New York Times on June 2, 1967. Encyclopedia.com. In this column, Mari Uyehara covers American food at unique cultural moments and historical turns, great and small. Rudkin's was the first cookbook to make the New York Times bestseller list. She advocated the work of the housewife as good preparation for running a business later in life: knowledge of how to buy well, use food properly and prevent waste, maintain cleanliness, routine, and system. Later, when women started working in factories during World War II, she advocated for them there, too. When Henry Albert Rudkin was born on 27 September 1885, in Brooklyn, Kings, New York, United States, his father, Joseph Albert Rudkin, was 39 and his mother, Katherine Augusta Osterman, was 30. However, the Rudkins kept a controlling interest in Pepperidge Farm itself, and for the next decade the company was run as an independent subsidiary of Campbell. Her father drove a truck, and the family lived with their grandmother until Margaret was 12, when her grandmother died. Cite this article Pick a style below, and copy the text for your bibliography. Skip Ancestry main menu Main Menu. It was also the Depression. Rudkin's husband, Henry Albert, a New York City stockbroker, was injured in a polo accident and couldn't work for six months. By this time, there were three bakeries: one in Connecticut, one near Chicago, and one near Philadelphia. imported from Wikimedia project. The oldest of five children of Joseph and Margaret (Healey) Fogarty, Margaret Fogarty was born in New York City on September 14, 1897, during the time of cobblestone streets and gas lampposts. Encyclopedia.com gives you the ability to cite reference entries and articles according to common styles from the Modern Language Association (MLA), The Chicago Manual of Style, and the American Psychological Association (APA). In 1926, the two purchased land in Fairfield, Connecticut, built a home and called the estate Pepperidge Farm after the pepperidge tree "Nyssa sylvatica". Web site: http://www., 1 Hormel Place Hearing this, Rudkin began to make all of her son's food from scratch, including bread. Pepperidge Farm's first television ad airs with founder Margaret Rudkin as spokesperson. This web page shows only a small excerpt of our Rudkin research. . Gale Encyclopedia of U.S. Economic History. We collect and match historical records that Ancestry users have contributed to their family trees to create each person's profile. Her father drove a truck for a living, and home was a brownstone on a quiet cobblestone street in New York City, in an area now known as Tudor City, according to the Margaret Rudkin Pepperidge Farm Cookbook (Atheneum Publishers, 1963). Genealogy for Margaret Rudkin (Waterfield) (1766 - 1825) family tree on Geni, with over 240 million profiles of ancestors and living relatives. America gets its first taste of Goldfish crackers in 1962. 1955: Received Distinguished Award to Industry by the Women's International Exposition, Women's National Institute. Her son's doctor . On April 22, 1966, Rudkin's husband died at the age of 80. For m, One Campbell Place All Rights Reserved. She spent several years working as a bookkeeper in the city before settling down with her family in Fairfield, CT--right at the beginning of . George married Amy Jane Rudkin (born Sponheimer). In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. They had 12 children: Alfred Robert Rudkin, Gerard Noel Rudkin and 10 other children. How One Family's Solution Became a Successful Global Business. It's called The Margaret Rudkin Pepperidge Farm Cookbook, (Atheneum Press). Demand for Pepperidge Farm products caught fire, and production had to shift into high gear. By this time, Pepperidge Farm, within 15 years of its start, was a brand name recognized nationally and was to be found in virtually every market. Her husband, who hand-delivered orders on his way to Wall Street in the early years, eventually managed Pepperidge Farms finances and marketing, and two of their sons, Henry, Jr., and William, both joined the company after attending Yale and completing their wartime service. In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. Most online reference entries and articles do not have page numbers. Having never baked bread before, Rudkin used a recipe from her grandmother's cookbook. From our beginning in Margaret Rudkin's kitchen in 1937 to today, Pepperidge Farm has changed a great deal, but one thing has never changed, our commitment to quality. In later years the Rudkins maintained a home at Hobe Sound, Florida, and an ancestral manor house and 150 acres, purchased in 1953, at County Carlow, Ireland, where they spent summers. 2019Encyclopedia.com | All rights reserved. . She frequently lectured at Harvard and other business schools in the U.S. and Europe. Six months later, production soared to one million loaves. Business Leader Profiles for Students. Rudkin was soon selling it in her town and four months later she was selling it in New York with her husband as delivery man. 7 comentarios. Those little snippets of life that you let us be a part ofthats the good stuff. . However, the date of retrieval is often important. Rudkin's approach was simple: "I thought, The shape's good, the proportions are good, but there's no place for people to walk into the gardens and sit down." . The Brussels was even better than I remembered. The Rudkins named their large Tudor-style house and the surrounding acreage "Pepperidge Farm" in 1931, after an old Pepperidge (black gum tree) that was on the property. The family then moved to Flushing, New York, where Rudkin later graduated from Flushing's City High School as class valedictorian in 1915. English Wikipedia. Brendan, Gill. ." Pepperidge Farm moves into the frozen food business with the acquisition of the Black Horse Pastry Company, manufacturers of delicate and flaky homemade frozen pastries. We encourage you to research and examine these records . ." The Rudkins named their large Tudor-style house and the surrounding acreage "Pepperidge Farm," after an old pepperidge, or black gum, tree that was on the property. She was 69.[4][5]. She was born on Dec. 9, 1927 to Edwin and Malinda (Pfaff) Kirchner in Sparta, WI. In 1960, Rudkin was invited to speak about manufacturing to MBA students at Harvard by famed professor Georges Doriot. 1960: Sold the company to Campbell Soup Company. [1] Although having sold Pepperidge Farm, Rudkin still ran the company until her retirement in 1966. Encyclopedia.com. The Rudkins discovered a unique little fish-shaped cracker that Margaret knew would be another winning addition for Pepperidge Farm. Private Company Organic food refers to crops or livestock that are grown on the farm without the application of synthetic fertilizers or pesticides, an, Rudhyar, Dane (real name, Daniel Chennevire), Rudolf II 15521612 King of Hungary and Bohemia, Holy Roman Emperor, https://www.encyclopedia.com/education/economics-magazines/rudkin-margaret. Her father drove a truck, and the family lived with their grandmother until Margaret was 12, when her grandmother died. "Margaret Fogarty Rudkin Therefore, that information is unavailable for most Encyclopedia.com content. Rudkin is buried in Woodlawn Cemetery in The Bronx, New York City. ." The "fairy tale," as Margaret liked to call Pepperidge Farm, became the passion of her life. By 1960 when Rudkin was 63, she and her husband decided to sell the Pepperidge Farm Company to the Campbell Soup Company for $28 million in Campbell stock. Family and friends are welcome to leave their condolences on this memorial page and share them with the family. She gradually expanded her business to include Belgian cookies, frozen pastries, poultry stuffing and dinner . Margaret just baked the bread by hand in her kitchen, making sure that every loaf was as good as it could be. Several restored grist mills stone-ground the flour, and Rudkin supplied her own top grade wheat bought in Minneapolis. Bloomington, Illinois 61710-0001 Private Company Pick a style below, and copy the text for your bibliography. And when asked what made her company so successful, her answer was always the same: It's a commitment that Pepperidge Farm people are still passionate about today. Goldfish snack crackers blast into space onboard the Space Shuttle Discovery in 1988. It gives you a real picture of the time. I dont believe there is any job women cant do, she told the Edinburg Daily Courier in 1942, when women started working during the war. During World War II, instead of lowering the quality of her bread in response to wartime food rationing, Rudkin chose to limit production, according to a 1961 profile in the Iowa City Press-Citizen, to maintain the integrity of the ingredients: 93-score [Grade AA] dairy butter, fresh eggs, fresh whole milk, unsulphered molasses, and dark sweet honey.. Rudkin. Interested in a career in business, she went to work as a bookkeeper for a local bank and eventually was promoted to teller. 0 references. Salisbury, Maryland 21801 Nostalgic "Pepperidge Farm Remembers" ads run on television, radio, and in print throughout this time period. For screen reader problems with this website, please call 1-844-995-5545. Within the Cite this article tool, pick a style to see how all available information looks when formatted according to that style. To convince the reluctant grocer, Margaret sliced up her savory bread and gave him a taste. Beginning in 1937 after she provided her son's allergist with some of the "health bread" she had made for her son, Rudkin began to explore the wider sales potential of her bread. Rudkin passed away of breast cancer in 1967, following her husbands death a year prior at the age of 81, leaving the management of the company to their sons, who eventually died too. Available from http://www.pepperidgefarm.com/financialcenter/1997AR/pages/bis_conf.html. Not only was Margaret new to the grocery trade, but she had the cheek to insist that her premium bread be sold for 25 cents a loaf to cover her costs even though the going price for bread was 10 cents. Margaret Rudkin (ne Fogarty) (September 14, 1897 - June 1, 1967), of Fairfield, Connecticut, was the founder of Pepperidge Farm. and Moist & Savory Stuffing . (February 23, 2023). Baking with heart and soul and using quality ingredients was the mission of our founder Margaret Rudkin, and a commitment to that mission is something we still take pride in. Her son Mark became a landscape architect known for working on famous gardens in France, such as the Jardins . Expansion eventually included 58 products including rolls, coffee cake, pound cake, Melba toast, herb-seasoned stuffing made from stale loaves returned by grocers, and fancy cocktail snacks called Goldfish. Enthusiastic articles in the New York Journal and American, Herald Tribune, and World Telegram promoted the products, and an article in the December 1939 Reader's Digest brought orders from all over the United States, Canada, and several foreign countries. He married Margaret Loreta Forgarty on 8 April 1923. Retrieved February 23, 2023 from Encyclopedia.com: https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/margaret-fogarty-rudkin. MS B138 - Rudkin Family Papers, p. 1 Henry and Margaret Rudkin Papers MS B138 Summary Information Repository Fairfield Museum and History Center Title Henry and Margaret Rudkin Papers ID Ms B138 Date [inclusive] 1938--1960 Extent 4 boxes Accession Numbers Loan Language English Abstract Preferred Citation note Item, Henry and Margaret Rudkin . It had no business model, no strategic plan. Just charming! She employed over 1,000 workers. Margaret "Peggy" Rudkin was born Margaret Fogarty on September 14, 1897, in New York City, one of five children born to Joseph and Margaret Fogarty. Most of us have children and home responsibilities. 2 references. Her concern for her son's health prompted this already wealthy housewife to begin baking her own "health bread" and within 10 years her Pepperidge Farm ovens were producing thousands of loaves a day at a baking facility she herself designed. "Rudkin, Margaret.". The Pepperidge Farm Advertising and Promotional Materials Collection consists of brochures and packets related to promotional incentives, photographs of store displays, proofs, and promotional recipes from the period roughly 1957-1967. When you bite down on the air-pocked cookies, they crunch and snap, giving way to chocolate. By this time, there were three bakeries: one in Connecticut, one near Chicago, and one near Philadelphia. That sort of thing may have been all right for [James] Whistlers mother, but not for Maggie Rudkin. How else to describe this woman than utterly distinctive? At this point, Rudkin started to bake in earnest and began to think of baking as an occupation rather than as a component of her son's health regime. In 1950 that policy changed with the appearance of Margaret Rudkin in television commercials. The name Pepperidge Farm came from the property on which the Rudkin family lived, Pepperidge Farm. 1937: Began baking homemade bread in response to her son's health problems. Era: 1930. Fax: (856) 342-3878 But theres another line in that story, too, that goes beyond the restlessness of maternal love. Her son's health improved so much that the allergist requested she bake more loaves for his other asthma patients. Early History of the Rudkin family. Records may include photos, original documents, family history, relatives, specific dates, locations and full names. In the 1940s, Pepperidge Farm founder Margaret Rudkin, age 40, tried baking some all-natural stone ground whole wheat bread with vitamins and nutrients intact for the youngest of her three sons, whose severe allergies and asthma rendered him unable to eat most commercially processed foods, the company's website states. None of us had training or business experience. Rudkin started with one assistant and a hand-turned mixing pail in her farmhouse kitchen, later moving operations from her home kitchen to ovens installed in one of the abandoned horse stables on their property, and eventually opening a baking facility, where the dough was still hand-kneaded. "Biscuits and Confectionery," [cited] available from the World Wide Web @ www.pepperidgefarm.com/financialcenter/1997AR/pages/bis_conf.html/. Fax: (617) 828-9012 Genealogy for Margaret Loreta Rudkin (Fogarty) (1897 - 1967) family tree on Geni, with over 230 million profiles of ancestors and living relatives. The recipe called for butter, whole milk, honey and whole wheat flour, which Rudkin ground herself. In the early years of their marriage, the Rudkins did well financially, and in 1926, they bought a 125-acre farm in Fairfield, Connecticut, dubbed Pepperidge Farm after an old pepperidge tree on the property. The Remarkable Life of Margaret Rudkin, Founder of Pepperidge Farm. 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